Building Your Brand: Marketing
In this fast-paced, informative workshop, you'll learn how to create your own powerful PR toolkit and unlock media success. Becky Mosgofian, founder of YOBECKO, Brand Cheerleaders & Storytellers, will guide you step-by-step through the process, from crafting a compelling press kit to pitching your story like a pro. Leave with templates, tools, and resources to confidently share your story with the world and achieve your goals.
You don鈥檛 need to start from scratch鈥攜ou already have the tools to promote your writing. This empowering class, taught by industry professional Natalie Obando, will show authors how to harness their existing platform鈥攊ncluding their website, social media, professional background, community ties, and personal story鈥攖o build authentic visibility for their work. Whether you鈥檙e pre-published or multi-published, you鈥檒l learn how to connect the dots between who you are and what you write in a way that resonates with readers, media, and the literary world. Perfect for authors at any stage of their journey, this session offers real-world strategies to turn your life experience into literary momentum.
That dreaded word: platform. But platform isn鈥檛 just social media鈥攊t鈥檚 everything you put out into the world, including the short pieces you publish while you鈥檙e querying agents, finding your publisher, and waiting for your book to hit the shelves. Platform is making your name mean something to readers. In this Submitting 101 session, Leanne Phillips will talk about the importance of publishing short stories and essays to build a portfolio of publishing credentials, create your author brand, find your ideal readers, establish a loyal fan base, and shape your platform as a writer. You鈥檒l learn how to research markets, how to submit your work, and how to distinguish yourself in an already crowded marketplace.
In this workshop, led by Dr. Christiane Schroeter, writers will learn about creating a clear, approachable path to build their audience without relying on constant posting or burnout strategies. Attendees will learn how to clarify their brand message, create email marketing that builds trust, and use social media as a visibility tool instead of a chore. She will break down the essentials of content repurposing, storytelling, and aligned outreach so you can grow your platform with intention. Whether you are just starting out or looking to refine your approach, you will walk away with tools to attract and connect with your ideal readers.